📖 Part One: It’s Not About You, It’s About Them
The best marketing is not about you, your service, or your product. It's about your customer, and what outcomes they will experience after they choose your brand.
This is part of my ongoing book series, of which you can read all previous chapters here.
One of the things you learn when DJing parties is that you're gonna play music other people wanna hear. You're gonna get used to that fact real fast, or you're not going to be working very long.
In any given week one of my favorite artists could have dropped a monumental album that I'd be excited to play all night long. But without fail the requests would come in, and they'd all be for that summer's hit single of the moment.