4 min read

💌: iOS15, SEO, & TikTok Pins

💌: iOS15, SEO, & TikTok Pins

Hey everyone! Welcome to your weekly dose of marketing news and jobs! Thanks to everyone who filled in their mailing address for stickers. They were sent out this week, and you should be getting them soon if you haven’t already.

Want free stickers too? Just drop your mailing address here.

Alright, on to the newsletter, and this week we’re starting with some great new jobs that were added to the board this week:

Jobs

  • Social Media Manager @ Tenet — if you’re into Fintech, this seems like a fantastic opportunity to lead social for a new brand.
  • Community Manager, Podcast Network @ HubSpot — manage the advertorial calendar for the business podcast arm of everyone’s favorite marketing automation platform. This one has huge career growth opportunity!

Social

Advertising, Branding, and Design

SEO & Content

  • Google Analytics is the standard for tracking your website’s performance, but it does have quite a learning curve. Here’s a great guide for beginners to get up to speed on the latest version, GA 4.
  • Google made a big splash in the SEO world a few weeks ago when it was reported site titles were rewritten in search results pages. They are now walking that back and will serve up the title the website provides most of the time. Based on feedback, aka SEO panic and fury.
  • Search Engine Journal released a State of SEO report this week featuring the results of surveys to SEO pros and what their clients want. One result that shocks not a single person: everyone wants increased traffic, brand awareness, and new customers. Because if you can’t deliver on those, you are not doing your job as an SEO. Change my mind :).

Email Marketing

You made it to the end! Thanks for reading along for another week. I’m really enjoying writing this each week and getting to know everyone that replies back. If we haven’t connected yet, reply and introduce yourself!

If you’d like to help me grow the newsletter, here are the top ways to do that

Thanks so much again, and see you next week.

Forge