The Book
Before I created this website, I set out to write a book. This book is about how DJing prepared me for a life in marketing, even though I didn't know it at the time.
The problem with books? They're finite, and I can't easily add a chapter when I'm done. So every time I publish a chapter, it will end up here on this page.
Your support helps me keep writing, and makes sure the book actually gets to completion.
The Intro: Everything I learned about marketing, I learned from DJing
The introduction to my ongoing book series - “everything I learned about marketing, I learned from DJing”
Forge / Jordan Chavis
The Book: Part One - It’s Not About You, It’s About Them.
The best marketing is not about you, your service, or your product. It’s about your customer, and what outcomes they will experience after they choose your brand.
Forge / Jordan Chavis
The Book: Part Two: It’s All One Big Experiment
The art and science of a series of experiments, and what they add up to when it’s all said and done.
Forge / Jordan Chavis
📖 Part Three: It’s Not What You Play 💎
About twelve years ago, I was practicing for one of the first trips I would make to DJ outside of North America. There were a few DJs who ran in the same circle, so I asked for tips.
Forge / Jordan Chavis