👋 Whatup everyone, and welcome to the new edition of Forgematic. As mentioned, today begins the new format of a recap of all the best marketing stuff I read this week, and why you should care about it.
- Let’s start with the biggest story from last week: Zuck vs Cook, the biggest tech beef since the 90s. Facebook wants to keep using our data for those sweet, sweet ads (it’s how they make money after all). Apple wants users to have control over their data. Plot twist, this could actually boost Apple’s own ad business in the end. Bonus: The author of this piece, Mike Isaac, has a dope book about Uber, and is one of my favorites from the past couple of years. Check it out here.
- On the above, Twitter user @JuiceboxCA had the best take on the changes so far:
- Want to start a newsletter? Take a look at this Twitter thread on how to find your newsletter voice. Just please don’t call it Forgematic 😂
- Ever wanted to see what top brands (and maybe your competitors) do with their email marketing? Check out Inbox Flows, they have an insane collection of them going.
- The 2 Words Apple Uses Most Often to Sell Products Might Surprise You — Not gonna lie, this was surprising AF. Spoiler alert: the two words are “you” and “your” 🤯
- Moz has a great article on giving your/your company’s website an SEO spring cleaning: 6 Steps to Executing an Efficient SEO Clean-Up Strategy
- I was out in my city on Thursday night and sooo many people were out and about walking the streets (relax, I’m vaxxed). It was refreshing, and it feels like the world is coming back to life. Of course, for marketers that means events will come back soon. When? Well, most marketers expect to attend in-person conferences by early 2022
- Bud Light knows how to do a marketing campaign. They're giving away 100,000 tickets to live events and calling it the “Summer Stimmy”.
- Five tips to get more engagement on your social media videos. From the good folks at Later as an Instagram tool for creators, they know a thing or two about social media.
- This last one is just for fun. A Twitter thread on how computer visuals and operating systems have changed since the early 1980s. Depending on your age, this is a crazy trip down memory lane.
That’s it for this week. Thanks for reading!