👋 Hey y’all! Back with another week of what’s what in marketing for this week. Lots of social media news this week, but the featured story is a great article from Wired about Clubhouse and it's fall from grace.
On that note, I'm joining some really awesome people on the Webflow Show this Tuesday, which happens on Twitter Spaces. We'll be talking about my journey in marketing, Forgematic, Webflow, and SEO . Set a reminder and check it out:
With that, let’s get on to it! 👇
Social Media & The Creator Economy
- A year ago, Clubhouse was on an absolute tear. It was all anyone talked about, and every social media story was about the audio-first app. Hell, I bought my first pair of AirPods just so I could listen to various rooms more easily. Now? it’s crickets in these streets. Read about Clubhouse’s Fall From Grace.
- There appears to be a Facebook design update looming, and as per usual folks aren’t happy with it.
- This week, Twitter launched a new addition to their shopping lineup called Twitter Shops. Twitter profiles that have this enabled will have a “view shop” button at the top of their profile. This button shows a catalog of goods for sale. This is a big focus for Twitter as they attempt to cater to creators of all types — and let's be honest: try to keep people off TikTok.
- Not to be outdone by that announcement, Pinterest announced a bevy of shopping updates this week. Future features include: a custom “my shop” page with items customized to your taste, and direct checkout on the app if you’re a Shopify merchant. There were also some updates for Pinterest Trends and other ad updates for us marketers too.
- Instagram launched a new tag type aimed at better crediting creators. Now when you tag a creator account, you can see their contribution to any given post directly on the image, instead of in the captions.
- Want to use Twitter in its original reverse chronological feed format? Now you can! Twitter added an option to pin the Latest Tweets section to the top of its mobile apps, which lets you use an “algorithm-free” version of tweets.
- YouTube released a video this week on its Creator Insider channel which gives insight into how the YouTube recommendation algorithm works. Check it out if you want to maximize the performance of your channel’s content.
- The team at morning brew did a study on how Bang Energy conquered TikTok via influencers, to the tune of $780 million in sales.
- How long should your videos be for each social channel? HootSuite’s got you covered with their most recent guide.
SEO, Content Marketing, & Advertising
- The Hub & Spoke content strategy is a time-tested way to content and SEO success. The general idea is to have a central hub for a topic, and then link out to other posts/pages on sub-topics. Usually people start with the hub, then the spokes. Here’s an argument to do it the other way around, and it makes total sense.
- SEO for startups is hard! Where do you even start with SEO for a new company, or one on the rise? This article lays out the steps to get started.
- Calm is well known for its meditation app, but there’s an entire B2B marketing strategy at the business too. The team at Foundation studied how Calm is using content and SEO to win in B2B.
- Twitter user Kaleigh Moore asked her followers (she has 48K of them) what the best piece of writing advice they’ve ever been given was. There are a ton of great suggestions in the thread.
- Google recently made it easier to connect Search Console to Data Studio (it’s still a pain, but it’s better now).
- Google confirmed that internal linking is still super critical for SEO. Internal linking basically what it sounds like: linking pages to each other to guide users and search engines to what’s important on your site.
- Cross-domain tracking is a pain in the ass. There’s no other way to put it. Here’s a dope guide on how to do it right. If you don’t know, cross-domain tracking is the process of setting up analytics and conversion tools to see data from not just your root domain but also any subdomains. I run into this for every SaaS company I work with because the product is always on a subdomain.
- Ad inventory for March Madness sold out early this year. For those outside the US, March Madness is an annual tournament for college basketball, and it’s a big deal. Big, to the tune of $2 million for a 30-second ad spot. This year, some brands will use tier ad time to highlight the gender disparity between the men’s and women’s tournaments.
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