5 min read

šŸ’Œ: Nobody Beats The Biz

šŸ’Œ: Nobody Beats The Biz

šŸ‘‹ Alright, yā€™all, weā€™re back with another week of whatā€™s hot in marketing.

We closed on a new house this week, so writing this weekā€™s letter came down to the wire. I wrote a lot of it sitting in a hotel room or on top of cardboard boxes šŸ˜‚. Plus, a big THANK YOU to all of you that bought me a coffee from last weekā€™s newsletter ā€” you helped us get through the week.

This weekā€™s subject line is a tribute to the late Biz Markie, a certified hip-hop legend. As a DJ, ā€œJust A Friendā€ was one of those ubiquitous songs that worked in any party, with any crowd, and has closed out many a night for DJs around the world. And Biz was also a renowned DJ in his own right. Thank you for the music šŸŽ¤

And with that, letā€™s get into this weekā€™s letter!

Social Media

Creator Economy

SEO + Psychology

  • Here's an SEO Spreadsheet Cheat Sheet that you can add directly to your Google Docs thatā€™ll help you out on some basics as well as more advanced stuff. Also note: this is how you do content marketing right. Follow the creator of it here: @BillieGeena.
  • If you run a local business with a physical location, or perhaps a service business in a certain area, hereā€™s The Ultimate Google Data Studio Dashboard for Local Keyword Research. This one is in depth, so check it out when you have the time.
  • Letā€™s talk about anticipation. Humans find joy in anticipating something, and some studies have shown itā€™s a key component of life satisfaction. What does this mean? When we have something to look forward to, weā€™re happier. The something could be a big trip, a big purchase, a life event, or maybe just a day to yourself that youā€™ve been planning for a while. That build up actually increases your perceived value of the experience itself. Hereā€™s a deep dive on how brands use this in marketing, and how you can too.

Just for fun

Thatā€™s it for another week! If youā€™re new here, feel free to reply and introduce yourself or ask me a question! I read and respond to every message and always want to meet new people! One cool person I met last week that replied to the newsletter: Sophia O'Neal. Y'all check her out!

-- Forge

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  • Share this newsletter, either by forwarding to someone or sharing the website to your network. Weā€™ll soon reach 100 members, and I have something cool planned for all of yā€™all in the first 100 šŸ˜Ž
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