👋 What’s up everyone! Back for another week of what’s going on in the marketing world. One big story this week: Elon Musk is now Twitter’s largest shareholder and has joined the board. See the first story for all the details 👇

Social Media & The Creator Economy

• As mentioned up top, this week Elon Musk made moves and became Twitter’s largest shareholder and newest board member. What could go wrong? It’s not all roses, though, many employees are a bit angry about Musk’s new move into the company, and there’s already been an internal town hall to deal with it. Elon’s first move might be to give us what we’ve all wanted for years: an edit button.
• NFTs are coming to Facebook and Instagram as Meta begins its push into NFT trading and in-app currency. As with all things web3, I wonder if the masses will care. Furthermore, who even asked for this?
• Just in case you didn’t know, beauty brand L’Oréal is killing it on TikTok.
• If you want to nail social commerce on IG, here are 11 tips to get you sorted.
• The team at Later put together this 11-tip guide on growing your views on TikTok. These are all practical tips that you can use if you’re just getting started, or you consider yourself a vet.
• TikTok launched a new Creative Agency Partnership University program this week (really rolls off the tongue, eh?). The five-week program helps creative agencies get started and maximize output for TikTok.
• One more TikTok story: former employees say the company scraped data from Instagram and Snapchat, then made fake accounts with the uploads in 2017 as part of a way to hack their way to growth. Oops.
• It was a tough week to be a popular musician as a hacker took over some pretty big YouTube channels — including those from Drake, Eminem, and Justin Bieber.

SEO & Content Marketing

• AI assisted content and writing apps have been on the rise the past year — and many websites are betting big on them. Turns out, that’s not so great for SEO, as Google says AI-generated content is against guidelines and may get flagged as spam.
• GA4 (Google Analytics 4) is coming next year, even if we’re not all ready. Here are some quick tips to get started and find the basics you’re familiar with: site traffic, user engagement, evens, and conversion reports.
• Orphan pages on your website are no good for SEO. They’re basically what they sound like — pages that aren’t found in the sitemap or linked from anywhere else on your site. Here’s a deep dive into them and how to find and fix them.
• People underestimate the amount of work that goes into creating content, and being a content marketer. Raisin Bread put together this list of the 39 (!) best content marketing tools to get various jobs done.

Copywriting, Branding & Advertising

• It’s time to take advertising for gamers seriously — and there’s still a big opportunity here if you’re into advertising.
• If you’ve noticed latency issues in your Google Ads recently, you’re not alone. Here’s what’s been going on, and what you can do about it.
• If you’re using ads to target local customers that need home services, you might want to know that Nextdoor just updated its ads platform. With a reported one in every three US households using the app, there’s a big opportunity to be explored here.
• Google released a new report this week which is all about online shopping and how shoppers find the products they’re looking for. The big opportunity here: half of shoppers say they sometimes have failed to find a specific piece of clothing or furniture item when using words to describe it.
• If you’re working on promoting an app in the Apple App Store, you might find it somewhat difficult to find best practices. Well, Apple themselves have you covered with these 5 tips to promote apps in the App Store.

Woo! You made it to the end. Thank you so much for being here for another week.

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