💌: Spotify, GA4, & Doja Cat

👋 What’s up everyone! Back in your inbox with everything that happened this week in marketing.

This doesn’t fit into a single category, but The Elephant in the room: The myth of exponential hypergrowth is an excellent long form piece dispelling the myth of exponential growth – especially the classic examples of Facebook and Slack. Worth the long read, and worth sharing to your leadership teams too.

Ok, on to the roundup 👇

Social Media & The Creator Economy

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SEO & Content Marketing

Copywriting, Branding & Advertising

For Fun

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Thanks again, and I'll see you again next week!

- Forge