📖 Part Three: It's Not What You Play 💎
About twelve years ago, I was practicing for one of the first trips I would make to DJ outside of North America. There were a few DJs who ran in the same circle, so I asked for tips.
📝 001: Use the AIDA Framework to get inspiration for writing
This tried & true method is great for websites and emails too!. Try it in your next email, on your home page, your about page, product page, or any page with a form. Here's AIDA, from top to bottom.
📖 Part Two: It's All One Big Experiment
The art and science of a series of experiments, and what they add up to when it's all said and done.
📖 Part One: It’s Not About You, It’s About Them
The best marketing is not about you, your service, or your product. It's about your customer, and what outcomes they will experience after they choose your brand.
The Book: The Intro
The introduction to my ongoing book series - "everything I learned about marketing, I learned from DJing"
